Making “Product-Centric” Approaches Work in the Real World

Making “Product-Centric” Approaches Work in the Real World

Most product advice is built for SaaS startups. This talk is for everyone else.

Generic product guidance rarely services first contact with reality leaving product managers feeling like we're not doing the role properly.
This talk is about what product actually looks like in most organisations -- where you’re working with the real people, legacy systems, and power dynamics.
It’s not about frameworks or buzzwords. It's about pragmatic product management.

Scott Colfer, author of ‘Product in Service: A Manifesto for Pragmatic Product in a Post-Framework World‘ shares his practical tips and experience.