World Product Day: Going beyond the "Now-Next-Later" Roadmap

Join us for an evening of World Product Day celebrations hosted by the wonderful Aiimi.

Is your roadmap a powerful strategic tool... or just a spreadsheet that everyone ignores?

Most of us use roadmaps to align our teams and communicate our vision, yet somehow they always end up looking like dull, grey lists of "stuff to build." It’s time for a rethink.

We are thrilled to welcome Phil Hornby to ProductTank Milton Keynes to help us transform our roadmaps from "meh" to magnetic. While the "Now-Next-Later" format was a great start, there is a whole world of visual storytelling that most product managers are missing out on.

What's in it for you?
In this session, Phil will dive into how to show goals, priority, and optionality without losing the room. You’ll learn about different visual styles you can use to deliver your message and keep your stakeholders actually engaged.

We’ll be chatting about:

• 🗣️ Communication over Planning: Why your roadmap is a conversation, not just a schedule.
• 📈 The Maturity Scale: How to balance timing and content as your product grows.
• 🎯 Audience-First Views: Learning which details to show (and which to hide) for different stakeholders.
• ⚖️ The Secret Sauce: Mixing features, outcomes, and risks to create a flexible, bulletproof plan.
• 🖼️ Visual Storytelling: How to use strategic framing to stop having the same debates over and over again.

The Key Takeaway
You’ll learn why outcome-driven roadmaps are more stable and useful than feature-driven ones, and how to build a roadmap that is simple, strategic, and perfectly tuned to your audience.
Come for the insights, stay for the networking (and the better-looking roadmaps)!