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Join us for this 6th edition of ProductTank MTL.
Montreal hosts a great collection of SaaS companies building products & services for other small to medium size businesses. Our next event brings experienced product people who will share their best practices and learnings around product management in the SaaS space.
We're thrilled to have three amazing speakers for this event:
Description - The Inside Story of How We Built Smooch.io From The Inside Out
To many of people in the local Montreal tech community, Smooch.io seemed to come out of nowhere - a well funded team of 20 people with a product used by millions of people every single day that nobody around town had ever heard of. This is the story of how through careful product management, relentless execution and smart teamwork - we found a gap in the market and forced it wide open to build a SaaS business that's leading the charge in the adoption of business messaging and conversational commerce.
Bio - Mike Gozzo is an engineer, strategist and serial entrepreneur. In 2014, he co-founded Smooch.io where he currently serves as its head of product - transforming the way that thousands of businesses and millions of consumers communicate over messaging. His first venture, Appifier, a venture-backed SaaS platform that brought web publishers to life on mobile phones and tablets was acquired in late 2013. In 2012, he was named one of Quebec's top 25 emerging entrepreneurs by the Claudine and Stephen Bronfman Foundation.
Description - A presentation about the importance of setting concrete objectives and knowing your SaaS metrics. Understanding the difference between a Go-to-market vs. Go-to-Customer and how it’s been different launching a brand new SaaS product vs. evolving legacy enterprise services into a new SaaS offering to same customer base).
Bio - Olivia is an active member of the startup community, contributing as mentor for Hacking Health and FounderFuel, as curator of the Montreal Startup Digest and as a co-organizer of ProductHunt Montreal. Through her company, Tabla9, Olivia Li helps companies grow through strategic thinking, product innovation and collaborative culture. However, she has at least two other startups in the making and a few thousand questions yet to explore...
Description - Partnering with an app marketplace or reseller to gain access to new audiences is something most b2b SaaS startups consider. It's usually sold internally to the product team as a quick and easy way to leverage another company's sales organization, but often ends up being time consuming and complex. This presentation will cover some of the common pitfalls and points product teams should consider to succeed.
Bio - Matt Fogel is cofounder of Fuzzy.io and a mentor in the FounderFuel accelerator. Fuzzy.io’s mission is to make decision-making artificial intelligence accessible to all developers. Previously, Matt was VP Product at Agendize, a global leader in customer engagement tools for small businesses, and led large-scale marketing projects for major Canadian and Fortune 500 brands. Trained as a developer, and having worked as a designer, project manager and product manager, Matt brings a uniquely holistic perspective to software product management.
