Adopting the Product Operating Model: Lessons from the Frontline

Join us to learn, connect, and celebrate at the final ProductTank meetup of the 2024-2025 season before a well-deserved summer break!

*** This event will be a fireside chat***
It’s been over a year since Marty Cagan released Transformed and sparked widespread conversations across the global product community about what it really means to operate as a modern product organization. Now that the dust has settled, it’s time to ask: how well does the Product Operating Model actually hold up in the real world?
Join us for a candid fireside chat where we’ll reflect on how this model has been adopted, adapted, or challenged across different companies and contexts. This isn’t a book review — it’s a chance to talk honestly about what worked, what didn’t, and what we’ve learned.

✨ Our Panelists

• Diana Soler - Director of Product Operations @ Assent

Diana is the Director of Product Operations, Analytics & Enablement at Assent where she leads a team focused on enabling product management, engineering, design, and customer-facing teams through operational excellence. She began her tech journey at Airbnb and brings over a decade of experience building and scaling Product Operations functions from the ground up. Diana is known for championing product analytics, cross-functional alignment, and product-led transformation. A passionate thought leader in ProductOps, she has spoken at conferences such as Product Led Summit Toronto and Product Weekend in Lisbon. She is also the co-founder of Somos Latinx in Tech, a community-based organization advancing Latinx representation in the Canadian tech ecosystem.

• Saba Buser - Sr Director, Digital Innovation & Strategic Operations @ WEX

Saba leads the Product Operating Model transformation for WEX’s Digital organization, where she focuses on building high-performing product teams and scaling product management practices. Over her seven years at WEX, she has held leadership roles spanning product management, strategic operations, and portfolio management, and was instrumental in establishing the company’s product career ladders and competencies. Prior to WEX, she advised global brands like Apple, P&G, Walmart, and Coca-Cola on digital engagement strategies. Saba holds a B.A. in Economics & International Relations from Tufts University and splits her time between St. Pete Beach, Florida, and Montreal, QC.

• Laura Di Costanzo, Head of Product @ Stay 22, Founder & Co-Director @ APM Montreal

Laura is the head of Product at Stay22, a Montreal-based travel tech company. She is a dynamic Product Leader with over a decade of experience shaping the startup ecosystem in Montreal.
Specialized in SaaS and B2B sectors, Laura has been instrumental in driving product-led growth and innovative initiatives across diverse industries.
Her passion lies in fostering high-performing teams and creating user-centric product cultures that drive substantial growth.
Outside of work, Laura is deeply committed to nurturing the Montreal Product Community, leading initiatives like APM Montreal and organizing the Product4Good conference with Techaide.

✨ Our Moderator

• Vincent Pavero - Co-Founder, CEO @ Homeric

Vincent is the co-founder and CEO of Homeric, a one-of-a-kind startup on a mission to combine world-class expertise with AI-augmented distribution. As a product transformation coach, he helps organizations across the globe adopt the product operating model and build successful tech products. Vincent is part of the Coach the Coaches program launched by Marty Cagan and the Silicon Valley Product Group, getting coaching and mentoring from the very best. Before Homeric, Vincent began his engineering career at NASA and then initiated and led product at four startups, all of which are still alive and include one IPO.

🤝 Our Sponsors

Homeric, it's the Top 1% of product experts committed to your Product Excellence. Augmented with our unique technology, they deliver real results, at any scale, for a fraction of the cost. Enhance your practices and ways of working in product marketing, product management, product design, agile and engineering to become a product innovation powerhouse!

The Product Recruiter is a division of Martyn Bassett Associates, providing world class talent to design, build and launch products that deliver growth and scale. The Product Recruiter specializes in building VC backed startups and PE backed scale ups across the North American market. Find more information on their website or LinkedIn Page.

📅 Agenda

• 5:30 pm: Doors Open
• 6:00 pm: Welcome
• 6:05 pm: Fireside Chat
• 6:40 pm: Q&A Session
• 7:00 pm: Product Community Announcements
• 7:15 pm: Networking and End-Of the ProductTank Season Celebration!