Conducting Competitive Analysis: From a UX Perspective by Dodzi Dzakuma

Designing a product isn’t easy. There are forces from all sides preventing you from realizing the goals of this shiny new item. However there are methods that can be used to find the competitive value of your product and position it for success.

Dodzi Dzakuma is going to walk you through an analysis of some popular web apps, some techniques and deliverables he creates during his competitive research phase, and conduct a live competitive analysis on a website for practice.

This will not be a bystanders event as the audience will be asked to actively participate.

Free lunch will be provided by Techlahoma.