B2B: Product Management and GTM

Name: B2B: Product Management and GTM
Start: 2024-10-23T17:30:00+02:00
End: 2024-10-23T20:00:00+02:00
Location: Capra

Hosted By

Shubham and Tor S.

Details

Building innovative and interesting products is fun, but what's the point if there are no takers for it? While as PMs we address the viability risk to make sure that a product is financially viable and interesting for my business, how do I as a PM work with the GoToMarket (GTM) aspects of it to ensure the success of the product? In a B2B set-up, what is GTM? How about product release, launch, pricing and everything around that? Who's involved, what are some good ways to work with this,.. and more?

In a B2B product development process, GTM is an aspect that can accelerate or choke the success of the business. Our speakers for the evening will share their experiences around different parts of it.

Speakers for the Evening
Jan Land (VP Product, OTee)
He is the VP of Product at OTee, a company that is focussed on next generation industrial automation. Prior to OTee, he was the Head of Product Management at Volue. Before that, Jan has had a range of Product roles in the B2B space working for several years with DNV.

Jennika Levin (VP Product Strategy, CatalystOne Solutions)
She is a VP Product Strategy at CatalystOne Solutions, a fast-growing SaaS company specialized in software and services for digitizing HR processes. She has had a wealth of experience in the HR software solutions space. She found her passion at the intersection of HR and B2B Product Management in CatalystOne Solutions. Previously, she's also had a brief stint of product experience at Cognite.

Petter Reistad (Co-Founder, CEO Celsia)
He is the Co-founder and CEO of Celsia and Head of Regulatory Sustainability Product in ISS-Corporate, after Celsia’s acquisition by ISS-Corporate earlier this year. After founding Celsia together with Morten Hillbom and Cathrine Dehli in 2021, it quickly rose to become one of the leading software providers for regulatory sustainability reporting solutions. He previously worked with Cognite in Europe and the US and sits on the board of directors of Energy Valley and Airmine. He is an avid skier, runner and traveller, and is the author of “Bli rå på ski”.

Event Sponsor
Thanks to Capra for sponsoring the event and hosting the community at their offices.

Plan for the evening