[Remote] Product Tank Ottawa - Go-to-Market Strategy

Having a go to market strategy is such a critical part of having successful products. This is even more important in todays health crisis and economic threat it poses.

Similar to our last meet up this meet up will also be exclusively online. Please join via zoom: https://shopify.zoom.us/j/93920574142

Evelyn Watts from Shopify will be presenting “Why nobody cares about features?”

Evelyn is a creative, strategic, outspoken, product marketing leader with an intentionally diverse background in product, marketing and sales. She loves to connect the dots and align teams to a common vision. Having worked in boxed software, enterprise and SaaS businesses over the last 15+ years, she has become an expert in demystifying jargon, making the complex simple and focusing on the customer experience. She believes empathy is the ultimate product marketing superpower.

Noelle Wilmering from Corel will be leading an activity to explore the key themes from Evelyn's presentation.

Noelle is a product marketing specialist with a passion for all things creative. Preferring to see things not as they are but as they could be, she combines a vivid imagination with a desire for practical solutions.