Structural Coupling: The Fundamental Product Dynamic with Dave Hora

🚨 Limited spots available! This is an in-person event, so please only RSVP if you can attend. If your plans change, kindly release your spot to allow someone on the waitlist to join.

***

### 🚀 Structural Coupling: The Fundamental Product Dynamic

We’re kicking off ProductTank Porto 2026 with a session that goes back to the fundamentals of product work.
In this first event of the year, we welcome Dave Hora to explore Structural Coupling — a core dynamic that sits at the heart of successful (and unsuccessful) products.

Product challenges often emerge when there’s a mismatch between what teams build internally and how people actually behave externally. In this talk, we’ll look at how products work best when these two sides are aligned — and what happens when they aren’t.

Using a simple biological metaphor, this session will offer a clear lens to reflect on:
✨ How product teams connect (or disconnect) with real user activity
✨ Why misalignment quietly creates friction and complexity
✨ A simple question that helps teams spot problems early — or get unstuck when they’re already there.

Expect a thoughtful, practical conversation designed to reset perspectives as we start a new year of learning together.

We’ll wrap up with Q&A, networking, and drinks with the ProductTank Porto community.

***

## 🎤 Speakers

Dave Hora
Consultant & Researcher
https://www.linkedin.com/in/davehora/

***

## 📍 Location

eDreams ODIGEO
R. dos Heróis e dos Mártires de Angola 59 | Bloco B, 4º andar
4000-539 Porto, Portugal
(Domus Trindade building)

***

## 🗓️ Agenda

🕕 18:45 – Doors open
🎤 19:00 – Talk begins
❓ 20:00 – Q&A
🤝 20:15 – Networking
🍻 21:00 – End

***

💡 This event is proudly hosted by eDreams ODIGEO – thank you for supporting the Porto product community!
✅ RSVP now to secure your spot—spaces are limited!
📸 By attending, you agree that photos taken during the event may be used for promotional purposes.