Principles first: A better approach to change with Hugo Froes

🚨 Limited spots available! This is an in-person event, so please only RSVP if you can attend. If your plans change, kindly release your spot to allow someone on the waitlist to join.

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### 🚀 Principles First: A Better Approach to Change

In this upcoming ProductTank Porto session, we welcome Hugo Froes to explore why leading with principles — not process — is a more powerful way to drive meaningful change.

In many organisations, change initiatives quickly turn into frameworks, checklists, and new processes. But real transformation rarely comes from adding more structure. It comes from clarity of thinking and strong guiding principles.

In this talk, we’ll reflect on:
✨ Why process alone doesn’t create alignment
✨ How principles unlock autonomy and better decision-making
✨ What shifts when teams focus on intent instead of compliance

Expect a thoughtful and practical conversation designed to challenge how we approach change and rethink the way we lead product work.

We’ll wrap up with Q&A, networking, and drinks with the ProductTank Porto community.

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## 🎤 Speaker

Hugo Froes
Director of Product Strategy and Advisory
https://www.linkedin.com/in/hugofroes/

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## 📍 Location

Pixelmatters
Av. dos Aliados 168 4º Andar, 4000-065 Porto
(next door to the building, event sign on the door)

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## 🗓️ Agenda

🕕 18:45 – Doors open
🎤 19:00 – Talk begins
❓ 20:00 – Q&A
🤝 20:15 – Networking
🍻 21:00 – End

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💡 This event is proudly hosted by Pixelmatters – thank you for supporting the Porto product community!
✅ RSVP will open closer to the event—stay tuned!
📸 By attending, you agree that photos taken during the event may be used for promotional purposes.