ProductTank SLC #3 - Product Marketing w/ Lindsay Bayuk & Alyssa Sharp

Join us for an evening of networking and discussions for product people, by product people. ProductTank (http://www.producttank.com/) is a global meetup in Salt Lake City and in over 95 cities across the world.

This event is generously hosted by Nav (https://www.nav.com/company/).

SPEAKERS

• Lindsay Bayuk: What makes a great product marketing manager?

Product marketing is a fairly new and misunderstood discipline. Growing companies that struggle with product/market fit and accelerating revenue are often missing or misappropriating the key pillars of product marketing. In this talk, we'll cover what product marketing is, how product marketing works with sales/marketing/product and what makes a great product marketer at a fast-growth software company.

• Alyssa Sharp: Hidden treasures in your marketing department's data

Great products become amazing when the entire customer experience is focused on solving market problems. Demand generation marketers are laser focused on identifying customers who need your solution to their problems, and they have a trove of quantitative data to available to them. We'll discuss a few reasons why the marketing team might become your new favorite department in your organization.

_______

AGENDA

6:30-7:20 - Speakers

7:20-7:30 - Announcements: What are you looking for? Employees? Employment? Feedback?

7:30-8:30 - Networking, drinks provided by Nav.

_______

SPEAKER BIOS

Lindsay Bayuk

https://a248.e.akamai.net/secure.meetupstatic.com/photos/event/1/1/8/6/600_459124486.jpeg

Lindsay is the VP of Product Marketing at Pluralsight. She previously held both product marketing and product management leadership roles at various B2B SaaS companies. She's passionate about building great products, telling meaningful stories and coffee. She resides in Salt Lake City, and in her free time (likely with iPhone in hand) you can find her taking in cultural and culinary delights.

https://twitter.com/lindsaybayuk
https://www.linkedin.com/in/lbayuk/

_______

Alyssa Sharp

https://a248.e.akamai.net/secure.meetupstatic.com/photos/event/3/e/8/9/600_459136009.jpeg

Alyssa is currently a Senior Product Marketing Manager at Workfront. She has bounced between digital marketing and product marketing throughout her career leading SEO, marketing automation and testing and optimization teams at various points. As a numbers-geek and excel enthusiast, you'll often find her pouring through rows of data to find actionable insights and hidden trends. She recently relocated from New York City and is happy to be back in the West.