Don't Stop Believin': Journey Mapping from TPS Reports to AI

Join ProductTank Seattle for an evening with Kelly Woznicki—former product and UX leader turned AI stewardship strategist and founder of Empire of Light. It's going to be a playful, practical conversation about journey mapping in the age of AI agents.

What do TPS reports, AI agents, and a flailing inflatable tube man have in common? You'll just have to show up and find out.

Here's the thing: journey maps were built for a slower world. A world of handoffs, approvals, and the familiar choreography of TPS reports. But work doesn't move at that pace anymore. With tools like Claude, Miro AI, and agentic workflows, teams can go from idea to working prototype in an afternoon. The hard part isn't execution anymore — it's staying aligned while everything moves faster than the organization was designed for.
In this session, Kelly will share a stewardship-based approach to journey mapping built for AI-accelerated teams. Think of maps less as documentation of how things used to work and more as living tools that help people stay on the same page while the work itself keeps shifting underneath them.

We'll talk about where traditional journey mapping still earns its keep, where it starts to fall apart, and how teams can navigate all of this without losing their minds (or each other). Expect a mix of systems thinking, facilitation, reflection, humor, and real conversation with other thoughtful humans wrestling with the same questions.
You'll walk away with a simple framework you can actually use, built around four questions:

• Where are we today?
• Where are we going together?
• How do we stay aligned while moving fast?
• What are we building right now?

Journey mapping isn't about documenting a process anymore. It's about holding shared intent across teams moving at different speeds inside an AI-enabled system. This isn't about perfect maps—it's about useful ones. Living systems that help teams stay connected, intentional, and human while everything else accelerates.
Come curious. Bring your questions. We'll figure some of this out together.