Product Discovery in Practice

👋 You're invited to ProductTank's next event!

Product Discovery has become a cornerstone of effective product management in recent years, yet many of us still grapple with how to execute it well in practice. We're thrilled to feature a talk by Friederike Giese, a seasoned product discovery practitioner and speaker. Friederike will delve into a crucial, often-overlooked aspect of successful product discovery: how participants relate and interact.

Talk summary: The Soft Skills That Make Discovery Actually Work
Discovery isn’t just frameworks, it’s people skills. Think empathy, curiosity, and storytelling. We'll explore how to ask better questions, build trust quickly, and navigate uncertainty without getting overwhelmed.

Following Friederike's talk, she'll be joined by Amedea Derenda (Kaldi) and Eva Oven (LeanIX) for a moderated panel discussion. We'll reflect on the insights shared and broaden the conversation to other critical product discovery questions, such as:

• Which processes and artefacts should it include?
• What does it mean to do it well?
• How should teams balance it with product delivery?

What to expect
An evening of insightful perspectives, shared experiences, and dynamic audience interaction. You'll have the chance to connect with fellow product enthusiasts and gain actionable takeaways.

More about our guests
Friederike Giese, Product People Gmbh
Friederike excels in product discovery and growth for B2B and B2C digital products. She helps teams identify user needs, prioritise opportunities, and align with business goals through data-informed, structured methods. As part of the Product People community, Friederike also regularly shares insights and promotes best practices in modern product management.

Amedea Derenda, Kaldi
Amedea is a digital product design and strategy expert with over a decade of experience creating user-centered, scalable products across various industries. She is also the Co-Founder and CEO of ScreenSaverz, Slovenia's first digital product design school.

Eva Oven, LeanIX
Eva is a UX design lead with a passion for research and product discovery. At SAP LeanIX, she works in empowered product teams to create intuitive experiences for complex enterprise tools. Drawing from her experience across startups, scale-ups, and large organizations, she focuses on making big, messy data approachable and useful for real users.

We are very pleased to be hosted by SAP LeanIX this time, a product-led and customer-oriented enterprise architecture solution company.

Agenda:
17:45 - Doors open
18:05 - Organizers say hello
18:10 - Talk by Friederike Giese - The Soft Skills That Make Discovery Actually Work
18:50 - Moderated panel discussion
19:40 - Networking & snacks