Beyond the Release: Demystifying the Product Launch Process

Please register here.

Join us for a session into the process of product launching, where we’ll unravel some common misconceptions. You’ll learn what product marketing truly entails, how it collaborates with other teams, and why launching a product involves much more than just a final release date. Whether you’re a product marketer, product manager, or part of a larger organization, this talk will offer practical insights into launch planning and execution. Expect plenty of examples and memes.

Valeriya Yordanova has over 12 years of Product Marketing experience, working in fintech, cybersecurity, and other tech sectors. Currently, she is the Head of Product Marketing at Pleo.

She is also a product marketing advisor, and an aspiring newsletter creator at Product Marketing Matters.