​Shaping the Future with GenAI

>>>>> IMPORTANT: Use this link to register for the event (registration is FREE but REQUIRED): https://lu.ma/j8zte46s <<<<<

Product Tank Sofia is partnering with the Financial Times for an exclusive event:

​Shaping the Future with GenAI: Innovation, Insight & Impact at the FT

​Join us for an evening of insights and discussion as we explore how GenAI is shaping the future of product, data, and publishing at the FT.

​Featuring:
🔹 Debbie McMahon, Chief Product Officer at the FT– “Augmenting Your Value Proposition with GenAI”
🔹 Kate Sargent, Chief Data Officer at the FT – “Ink to Intelligence: The Financial Times’ GenAI-Driven Publishing Evolution”

​Spaces are limited – register now to secure your spot!

​About the speakers

​Debbie McMahon, Chief Product Officer, Financial Times

​Debbie is the Interim Chief Product Officer of the Financial Times, leading the product function across FT’s B2C and B2B businesses, as well as internal products for journalists, sales and marketing, with full strategic and operational responsibility for a team of 100 product, design, and research professionals.
​Previously she was the Product Director for [FT.com](http://ft.com/) and apps at the Financial Times where she drove B2C growth, spearheaded new product initiatives, and oversaw the development of exceptional storytelling and content experiences for a diverse customer base.
​Debbie is renowned for her outcome-focused approach, consistently prioritizing the user at the core of the design process. Her adeptness in navigating complex, evolving environments and addressing intricate challenges is underscored by sophisticated stakeholder management skills developed in highly charged political arenas, earning support across organizations up to the Board level.
​Before joining the Financial Times, Debbie held the position of Head of Product for BBC Account at the BBC. In this role, she crafted and delivered a long-term, outcome-based vision for the BBC Account service, serving over 50 million users and internal customers such as BBC iPlayer and marketing. In the midst of challenges posed by a global pandemic and a dynamically changing media landscape, Debbie played a pivotal role in leading the cornerstone of the BBC's online strategy, delivering substantial improvements in user experience to millions. A mathematics graduate from the University of Glasgow, Debbie brings a wealth of experience and a track record of successful product leadership to the forefront of the digital landscape.

​Kate Sargent, Chief Data Officer

​Kate is the Chief Data Officer for The Financial Times, responsible for their Data and AI Strategy and for creating value from their data asset. Kate has been at the FT since 2023 and leads their Data Governance, Data Science & AI, Analytics, Research and BI disciplines. With nearly 30 years' experience across leading consumer-facing organisations within retail, travel and media, she has a passion for driving commercial value through using data to understand and influence customer behaviours. An established industry commentator, Board Advisor and mentor, Kate is also committed to supporting the sustainability of Data & Analytics as a capability through encouraging early years' skills development and awareness of careers in the field.