The Evolution of Growth & GTM Strategy in Shaping Product Roles

We're excited to bring you a keynote session this August on how Growth and Go-To-Market (GTM) strategies are changing the way product teams work.

As growth motions and GTM strategies become more data-driven and integrated into product experiences, the lines between roles are blurring. Product managers are now expected to think like growth marketers, drive business outcomes and understand how their work fits into broader market strategies.

So how do we adapt?

Join us for a session with Cheryl Saw, who will share practical insights and real examples drawn from her time leading GenAI monetisation at Adobe and her current work with AI founders and scale-ups. She’ll explore how these rapid shifts in technology are reshaping product roles and the skills now essential for staying ahead. Through stories from Adobe and her hands-on experience in the AI startup space, Cheryl will offer a look into how GTM and PLG strategies are evolving and how product managers can grow and adapt as the landscape continues to change.

About Cheryl Saw
Cheryl Saw is a fractional AI Growth & GTM Strategist at Revvy, working with AI founders and scale-ups to achieve sustainable product-and-position-market fit. A strategic Product Growth & GTM Strategist with expertise across SaaS (Adobe, Audible), FMCG (Kimberly-Clark), Health/Edu-Tech and Digital Agency. At Adobe, she built and led APAC's first Product Growth Team of 7+ direct reports, managing Document & Creative Cloud portfolio, driving consistent double-digit Y/Y revenue and user growth across 15+ countries and early launching GenAI monetisation.

Cheryl is also an active Tech Mentor to women-in-tech from underrepresented groups and Founder & Community Builder of CandidConvos, hosting curated community events to bring together likeminded people in tech to engage in meaningful conversations and build authentic connections.

Huge thanks to Pendo for hosting us at their Sydney office!

Whether you’re a PM, founder, or just product-curious, we’d love to see you there.