Name: The Human Side of AI: Culture, Empowerment, and the Future of PM
Start: 2025-12-03T18:30:00+01:00
End: 2025-12-03T20:00:00+01:00
Location: TechTalk GmbH

AI is reshaping how we build products, make decisions, and collaborate, but the real challenge isn’t the technology, it’s the people behind it. In this ProductTank, we’ll explore how product managers can navigate and lead in an AI-driven world: building cultures that embrace experimentation, empowering PMs to prototype with AI, and rethinking what “users” even mean when they’re no longer human.
Join us for three talks that bring together culture, empowerment, and the next frontier of product management: The human side of AI.
**Speakers:**
· Vanessa Hubmer-Peiker – Senior Director @Viable
· Bernhard Keprt – CTO & Co-Founder @AppointMed
· Michael Hablich – Product Manager @ Google
Our talks tonight:
**Vanessa Hubmer-Peiker: How to Build a Culture that Fosters AI Adoption**
Artificial Intelligence is everywhere — but real impact remains rare. While most companies plan to increase AI investments, many projects fail to deliver measurable value. The reason is not the technology — it lies in how people, teams, and organizations engage with it. Moving from isolated pilot projects to genuine, company-wide adoption requires new skills, a shared mindset, and organizational readiness.
This keynote explores the key questions that define an AI-ready culture:

* Competence & Ownership: Who takes responsibility for AI — and how do business and tech truly collaborate?
* Learning & Experimentation: Why do so many pilot projects fail — and how can teams create safe spaces to test, fail, and learn with AI?
* Empowered People: Which competencies, roles, and mindsets enable individuals and organizations to make AI part of everyday work?

Together, we will explore how organizations can build the foundations that turn AI potential into lasting business impact.

**Bernhard Keprt: Agentic Coding: Empowering PMs to Build Without Developers**

With Agentic Coding now being an integral part of our daily work at appointmed, we’re also encouraging our Product Managers to use it more and more. We’re transitioning from a requirements handoff to an experiment–test–handoff cycle.

In this talk you will learn how far experimentation can go for a Product Manager using AI — without involving a developer at all. Once the vision becomes clear, not only can a well-defined requirement be handed off to a developer, but also a wealth of ideas, improvements, and ideally even a working prototype.
**Michael Hablich: When Your User Is an AI: Product Management Beyond the Human Interface**
Until now, product management has focused on human users — optimizing interfaces, onboarding, and satisfaction scores. But the next frontier is here: products built for AI agents and models. Think of vector databases, data APIs, or orchestration tools, their “users” are no longer people but large language models retrieving context, chaining actions, and reasoning about results.
In this talk, we’ll explore what this shift means for PMs:

* How do we define a user story when the “user” is a machine?
* How do we measure usability when satisfaction is expressed in token efficiency or success rate?
* What does product discovery look like when you can’t interview your user?

We’ll look at real examples and discuss how this transformation will reshape our craft (maybe) from UX to “AX”: Agent Experience.

Najla Ochoa

Frank Ostermann

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The Human Side of AI:  Culture, Empowerment, and the Future of PM

TechTalk GmbH

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ProductTank Vienna

The Human Side of AI: Culture, Empowerment, and the Future of PM

ProductTank Vienna

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