Cutting Through the Noise: Turning “Outputs” into Outcomes w/ Mirela Mus

Growth money is gone, AI hype is everywhere, and your product team has to prove it can increase reach/revenue or save costs. Product People Founder Mirela Mus cuts through the noise and shows you exactly how to turn “outputs” into real outcomes: money made, money saved, and lots of momentum gained. You’ll discover why most transformations flop and fail, three clear playbooks for different business types, and simple ways to win faster—all delivered in plain language with zero fluff. If you’re ready to rebuild the plane while you fly it and come out ahead, this session is for you.

This event will be held at Amazon’s HQ2 in National Landing, Arlington. The event starts at 6pm and doors lock at 6:30pm. Please bring a photo ID that matches your registration name to check in with security. Recommend arriving via metro, but parking is available in nearby garages. The primary garage for WAS19 is currently limited to monthly parkers but is often opened to the public at some point in the afternoon. If the garage is not accepting additional cars, Costco and Amazon’s WAS16 are nearby and usually have space. There is also some street parking available in the vicinity.