Beyond the Launch: GTM Strategies from Concept to Adoption

In partnership with our friends at ProductTank Pittsburgh - Becca Byers, Senior Product Marketing Manager at CentralReach (centralreach.com), will present: Beyond the Launch -- Go-to-Market Strategies from Concept to Adoption

Product Marketing Managers are often best known for their work in bringing new products or features to market. But there's more to it than that!

This talk will briefly highlight how Product Marketers can use competitive intelligence, (re)positioning, and enablement tools to support the product and sales functions -- and help a product to ride high on the adoption curve!