Smart Competitive Analysis - Daria Beliakova (Senior PM at Monday.com)

**IMPORTANT UPDATE**: Unfortunately, our second speaker (Corinne Ruckstuhl) is sick and won't be able to present at the Meetup. We are going to offer her talk later this year. Please update your RSVP in case you are no longer coming to the event tomorrow, so someone on the waitlist can take the spot. Thanks!

Dear all

We are excited to announce our second ProductTank of 2025.

COMPETITIVE ANALYSIS THAT ACTUALLY WORKS
(Daria Beliakova, Senior PM at Monday.com)

Most product managers approach competitive analysis with good intentions only to end up overwhelmed, misfocused, or stuck in a sea of feature comparison spreadsheets. In this talk, Daria will share the common mistakes she made (and many PMs make), what changed when she faced a competitive jungle at monday.com, and how she turned chaos into actionable product strategy using a mix of frameworks, AI, and hard-earned lessons.

Daria is a Senior Product Manager at monday.com, where she leads the security team. Previously, she built dating products at Bumble and explored the future of VR at Meta. Outside of her day-to-day job, Daria is a mentor and teacher to those looking to break into product management. Moving to Zurich this summer, she’s excited to meet the local community and give her very first Product Tank talk.

A big shout-out to our sponsor SMG - Swiss Marketplace Group.