"Developing Internal Products" & "Smart Competitive Analysis"

Dear all

We are excited to announce our second ProductTank of 2025 - featuring two inspiring women in product and two interesting topics:

COMPETITIVE ANALYSIS THAT ACTUALLY WORKS
(Daria Beliakova, Senior PM at Monday.com)

Most product managers approach competitive analysis with good intentions only to end up overwhelmed, misfocused, or stuck in a sea of feature comparison spreadsheets. In this talk, Daria will share the common mistakes she made (and many PMs make), what changed when she faced a competitive jungle at monday.com, and how she turned chaos into actionable product strategy using a mix of frameworks, AI, and hard-earned lessons.

Daria is a Senior Product Manager at monday.com, where she leads the security team. Previously, she built dating products at Bumble and explored the future of VR at Meta. Outside of her day-to-day job, Daria is a mentor and teacher to those looking to break into product management. Moving to Zurich this summer, she’s excited to meet the local community and give her very first Product Tank talk.

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WHEN YOUR CUSTOMERS KNOW WHERE YOU SIT: REAL-LIFE STORIES FROM DEVELOPING INTERNAL PRODUCTS
(Corinne Ruckstuhl, Product Manager at SRF)

Being a product manager for internal products might not get the spotlight, but it’s often where the most complex and people-centered product work happens. In this talk, Corinne takes you behind the scenes of building internal products at SRF. From the struggles of driving adoption to measuring impact without revenue metrics, she shares practical strategies, surprising benefits, and real-life stories that reveal the hidden art of internal product management.

Corinne is a Product Manager at SRF where she develops user-centric data and AI products for both internal and external users, driving innovation in the media industry. Passionate about shaping Switzerland’s tech landscape, she mentors aspiring product managers, invests in startups, and advocates for diversity.

A big shout-out to our sponsor SMG - Swiss Marketplace Group.