Frameworks: Atomic Product Strategy & Hypothesis-Driven Validation
Details
Atomic Product Strategy
Rob Hayes, Foundation PM
While most product teams have a product strategy, it was likely built piecemeal and lives scattered across your team's Trello boards and Google docs or is trapped in the minds of your founders. We'll look at how you can use an atomic product framework to communicate how your strategy breaks down from the high-level vision to the day-to-day tasks your team works on, so they can build with more autonomy and stay aligned.
Rob Hayes runs Foundation.pm, a service that works with early-stage startups (like Ada Support and Uberflip) to help get their PM practice up and running. Prior to this, he lead Product Management at Joist, and ran the user experience design agency HEIST, where we built products for big companies like TELUS and startups like Ritual.
Hypothesis-Driven Validation
Nate Archer, Connected Lab
Nate will discuss a framework that helps validate early-stage product concepts with a hypothesis-driven approach. This framework leverages learnings from the lean startup movement, Strategyzer's business model canvas and value proposition canvas, and customer development. This approach is useful for product and design team's looking to reduce the risk in their ideas before they invest too much.
Nate Archer is currently a Product Manager at Connected Lab in Toronto, where he helps build products that make a difference for clients and customers. His practice focuses on user research, early-stage product definition, customer development, and validation. Nate was previously the Product Manager at Strategyzer where he helped build and scale an online platform for business model and value proposition design and collaboration, and Interaction Design Practice Lead at Myplant. He holds a Bachelor of Design in Industrial Design from OCAD University and a postgraduate certificate in Advanced Digital Design from George Brown.
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• Important to know
Doors close at 7:15pm.
Thanks to our generous sponsor:
The Working Group (TWG) (https://twg.io/)