Storytelling & Data-Driven Design

Hey Product Enthusiasts!

Thrilled to be announcing our August event all around Storytelling & Data-Driven Design. We're absolutely thrilled to be welcoming Emma Gordon and Amélie Bruhart to share their experiences building user-centric products with this community.

Topic 1: Unleash the Magic of Storytelling: A Journey to Creating Beloved Products
Join us for a fun and engaging talk as we delve into the art of using storytelling to craft products that resonate deeply with users. Discover how captivating narratives can forge meaningful connections and foster unwavering loyalty. Uncover the psychology behind storytelling and unearth the techniques that top brands use to create emotional bonds with customers, learn to ignite an emotional connection with your users, nurturing a devoted following. Don't miss out on this inspiring session that promises to unlock the secrets of building products people truly love.

Bio
Emma is a product evangelist with a deep love of stories and the timeless narratives that shape how we interact with the world. With a background leading products that touch on millions of customers lives, she now works with some of the UKs leading brands to help turn their vision into real products that drive deep customer engagement.

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Topic 2: Data-Driven Design: Leveraging Product Analytics and Experimentation Explore the power of Data-Driven Design and its impact on product development and user experiences. Discover how leveraging product analytics and experimentation can lead to informed decision-making, optimized designs, and ultimately, more successful products. Join us to embark on a data-driven journey that will revolutionize your approach to design and innovation.

Bio
Amelie is a dynamic and results-driven Product Analyst with a passion for unlocking the potential of data. With a strong background in product analytics, she has gained valuable experience and insights to help product teams harness the true potential of data. This enables organisations to make informed decisions that lead to impactful user experiences and business growth.
Amelie aims to inspire teams to embrace Data-Driven Design and leverage the power of data to create innovative and user-centric products.

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Agenda:
5:30 - 6:15pm: Arrival - drinks, pizza and networking
6:15 - 6:30pm: Welcome from organisers and words about our sponsors
6:30 - 7:00pm: Emma Gordon: Unleash the magic of storytelling
7:00 - 7:30pm: Amélie Bruhat: Data-driven design
7:30 - 7:45pm: Q&A for both speakers
7:45 - 8:30pm: Drinks and networking

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Thank you to our sponsors:

Pendo - With its combination of product analytics, in-app guidance and product planning and feedback tools, Pendo helps product teams automate user onboarding, education and support, launch new products and features, measure user sentiment, and accelerate software usage and adoption, all without requiring engineering resources.

FreeAgent - Award-winning cloud accounting software designed to meet the needs of the UK’s small businesses and their accountants & bookkeepers. We are delighted to support the product community here in our home city of Edinburgh.