Building Feedback Loops with Jobs to be Done (JTBD)

Hey Product Enthusiasts!

Join us at ProductTank Edinburgh to kick off the new year with an inspiring and engaging meetup! We're excited to welcome product professionals, enthusiasts, and newcomers to our first event of the year, themed around Jobs to Be Done . We appreciate all the feedback and ideas you gave us at the end of the year and we are thrilled to be back with a different format, where we will be able to interact with our speaker and do a workshop together.

Join us and be a part of something extraordinary. Let's make 2024 a year of remarkable achievements and groundbreaking ideas! 🌟🚀💡🎉

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AGENDA
5:30pm-6:00pm - Arrival, food & drink
6:00pm-7:00pm - JTBD Talk & Workshop with Andy
7:00pm-7:10pm - Recap of what we learned from you last year & wrap up
7:10pm-7:45pm - Wrap-up & networking
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What to expect!

The Jobs To Be Done framework can provide a systematic way of measuring how well you’re solving your customer’s job, giving you the ability to build software that surgically targets unmet needs.

• What’s JTBD and why bother with ANOTHER framework
• The Job Card: a way to codify a Job at a glance
• Measuring the Job: work out which parts of the Job you’re not supporting well.
• Taking action: make more objective product decisions

About our speaker: Andy Irvine is the Innovation Director at Korero Studio. He helps teams work out what to build next.

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Thank you to our sponsor:

FreeAgent - Award-winning cloud accounting software designed to meet the needs of the UK’s small businesses and their accountants & bookkeepers. We are delighted to support the product community here in our home city of Edinburgh.