How to Launch Version One Products

ProductTank NYC
ProductTank NYC
Public group
Location image of event venue


Launching version one products can be an intense and challenging experience for design and marketing teams, but with some thoughtful planning you can reduce risk and provide your team with a strategy designed to manage delivery timelines, customer and business goals, and stakeholder expectations. By keeping a pulse on the development process and product narrative, your launch will be easier to manage and less stressful overall. It will also set up your product for success, which leads to greater success for your team and company.

Let's get together to discuss how we've worked on product launches and examine how designers, managers and marketers have been known to work together to succeed (or fail) at launching version one products. During the event a presentation will be used to steer the conversation.

Our conversation will kick off around 6:45pm and continue until 8:15pm or 8:30pm, followed by a reception for networking and meeting new friends. Refreshments will be provided, compliments of our sponsor:



Meet Our Guest Moderator:

Jonathan Lai
Product Manager
Formerly at Compass / Founder of Tribe of Five

Jonathan Lai believes that aspiring and experienced PM's should have a side hustle outside of their day jobs. He is the founder of Tribe of Five (, an organization that believes that a daily dose of accountability is the perfect catalyst that can help one make progress on their goals. Formerly a Product Manager at Compass, Jonathan worked on product teams in collaboration with realty brokers dedicated to reshaping the home-buying process. Jonathan also studied Computer Engineering and Electrical Engineering at North Carolina State University.


Meet Our Guest Panelists:

Alana Mariano
UX Designer
Formerly at armchair studio

Alana Mariano is a lead UX designer, art director and consultant who combines over a decade of experience in startups, design agencies and creative studios. Alana started her career as a Web Designer for the University of Chicago Medicine and relocated to New York City where she continued working with a variety of clients such as: Pampers, L'oreal, Scholastic, Playskool, and several other consumer brands. Alana also studied eCommerce Technologies and Graphic Design at DePaul University.


Paul Yokota
Director of Product Management

Paul Yokota's ability to understand the implications of launching version one products helped elevate core strategies to Animoto’s Marketing Video Builder. Paul started his career at Mixbook as a product manager for Mosaic, a mobile app for creating photobooks. Then he was Senior Product Manager for Animoto, a company dedicated to giving people an easy way to create professional videos. Now as Director of Product Mangement, Paul ensures that assessing opportunities, exploring solutions and then evaluating impact are among their core practices when building and launching products. Paul also studied Public Relations at San José State University.


Eric Menzie
Director of Product
IHS Markit

Eric is the Global Head of Product of the "Evaluation" application at IHS Markit, a global leader in analytics and solutions for markets and industries that drive our global economies. Eric started his product career at JPMorgan Chase where he worked on cross-functional teams on the development of brokerage technology services and trading platforms. Before joining IHS Markit, Eric was a VP and Head of Product (WFS Markets & WF Research Salesforce CRM) at Wells Fargo, where he was responsible for driving the growth of over 25 lines of business within Wells Fargo sales, trading and research. Eric also studied Computer Science at the New Jersey Institute of Technology.