Product Management and The Business of the Product by Steven Haines

If you asked 20 people to define product management, you’d probably get 20 different answers. If you asked those same people what product managers are supposed to do, you’d probably get a lot more answers. For a company to optimally operate, this just won’t do.

To take this even further, some tension has developed in the world of business. It’s the tension between the world of digital products and software, and "traditional" products (whatever those are), against the backdrop of good business practice. It’s like product management work is defined by the development process, not by good business practice. Some people even say that product management is different now and that the ‘old’ way of doing product management is no longer valid. Since when did product management get described as an “old way” versus a “new way?” This is not acceptable, and Steven Haines is going to explain why this confusion has to simmer down.

Join world-renowned thought-leader, speaker, and facilitator Steven Haines as he explains what’s going on and how we can gain a better understanding of the purpose of product management (the function) and clarify the role of the product manager. In a world of competing “thought leaders,” you’ll want to tune in to this interesting and thought-provoking conversation.
Session scheduled for August 2 at 8 am AEST/10 am NZST

Schedule:
Steven Haines talk - 45 mins
Q&A - 20 - 30 mins

Meeting link https://us02web.zoom.us/meeting/register/tZMuce2rrjwpGdPn1hjGatq9cRvktC8v6GlS