Skip to content

From Data to Delight: Building Products That Speak to Both Algorithms and Humans

Photo of Theresa Shafer
Hosted By
Theresa S.
From Data to Delight: Building Products That Speak to Both Algorithms and Humans

Details

In today’s product landscape, intuition alone isn’t enough—yet data without context can lead to missed opportunities. In this session, I’ll share real-world lessons from 15 years across data science, engineering, and product leadership on how to build 0→1 products that are not only insight-driven but deeply aligned with user needs and business outcomes.

We’ll explore how to embed data into product DNA from day one, use it to guide feature prioritization and growth strategies, and most importantly, ensure the products we build actually reach and resonate with the people who need them most.

About Swathi Annamalai
Swathi specializes in building insight-driven, scalable products that turn complex data into business value across industries like fintech, edtech, proptech, and media. She is passionate about bringing products from 0 to 1—crafting them from the ground up—and ensuring they reach the right audiences through strategic marketing and growth channels. As a product evangelist, she bridges engineering depth with compelling product storytelling, helping teams accelerate innovation and inspire adoption through data-backed narratives.

Photo of Professional & Technical Consultants Association - PATCA group
Professional & Technical Consultants Association - PATCA
See more events
FREE