Sprint Zero: Fast Clarity on What New Products to Build (and What Not To)

What if you could get clarity on your next product idea in just 10 days?

In this session, Dr. Rolf Biernath introduces Sprint Zero, a fast, focused due diligence sprint that pressure-tests early product ideas before you commit major resources.

You’ll learn to assess market desirability, technical feasibility, and profit defensibility, so you can confidently decide whether to build, pivot, or park. It’s a smarter way to de-risk innovation and accelerate the right ideas forward. Useful AI tools will be cited.

About Dr. Rolf Biernath
Dr. Rolf Biernath is a strategic product innovation expert and founder of Biernath Consulting, where he helps companies reinvent products and unlock growth with Generative AI and emerging technologies. A former 3M R&D leader with 58 patents, he brings deep technical and commercial insight to innovation strategy.

Rolf partners with CEOs and product teams to pressure-test new product ideas, reduce innovation risk, and accelerate time-to-value. His expertise spans AI-driven ideation, product feasibility, IP defensibility, and customer discovery. With a Ph.D. in Chemical Engineering from UC Berkeley, he translates complex technologies into practical, scalable solutions for B2B markets.

Rolf is a trusted advisor to companies seeking relevance in fast-changing markets. His work empowers mid-sized manufacturers and service firms to modernize offerings, increase margins, and lead their industries through purposeful innovation. He speaks and writes on AI, product strategy, and de-risking early-stage innovation.