Panel Discussion: How Analytics Inform Newsrooms and the News

"What we observe is not nature itself, but nature exposed to our method of questioning.” ― Werner Heisenberg

Does the act of measuring something invariably change it? It would seem that in the case of news in the digital age, the answer is a clear and unambiguous ... sometimes.

Pro Journos in NY is delighted to welcome:

• Caitlin B. Petre, who, under a fellowship at Columbia's Tow Center for Digital Journalism, went inside the New York Times and Gawker Media and looked at how they use sophisticated audience metrics in the newsroom. Her report can be found here (http://towcenter.org/research/traffic-factories/).

• Helen Havlak, engagement editor at The Verge. She oversees audience development, social media, SEO, and analytics and is responsible for growing audiences both on and off platform.

Don't miss this one! The topic of analytics in the newsroom is much more than an interesting theoretical question; it has very real implications for anyone looking to make a career in media today.