Profs & Pints DC: Understanding the Sports Betting Industry

Profs and Pints DC presents: “Understanding the Sports Betting Industry,” an exploration of how legalized gambling on sports is affecting March Madness and athletics as a whole, with Matt Winkler, founder of American University’s online master’s program in sports analytics and management, adjunct professor at AU’s Kogod School of Business, former sports executive, and scholar and teacher of sports management, business, analytics, and technology.

[Advance tickets: $13.50 plus sales tax and processing fees. Available at https://events.ticketleap.com/tickets/profsandpints/dc-sports-betting .]

Sports betting has undergone explosive growth in the United States in the wake of a 2018 Supreme Court decision lifting the federal ban on it. Its widespread legalization by the states, combined with increased integration of sports and technology, has given rise to an industry with billions in annual revenue. This growth is not only reshaping the landscape for major sports leagues like the NFL and NBA but is also profoundly impacting global events such as the NCAA Tournament and FIFA World Cup.

As more fans engage with sports through betting platforms, the dynamics of fan engagement, sports marketing, and even match and game governance are changing. Serious questions are being raised about sports betting’s integrity, regulation, and economic impact.

Gain insights into the rapidly evolving global sports betting industry and its profound impact on March Madness, other athletic contests, and professional and collegiate sports. Professor Matt Winkler’s extensive knowledge of the sports economy and betting practices, combined with his years of industry experience—with the NCAA, Major League Soccer, the NHL, WNBA, the Olympics, and the World Cup—make coming to hear him speak an experience sure to pay off.

He’ll share insight into trends such as the rise of mobile betting and the emergence of prediction markets. He’ll discuss the significance of sports integrity in gaming markets, the ethical considerations surrounding sports betting, and the various safeguards and regulatory approaches used to protect consumers, reduce problem gambling, and ensure the integrity of sports.

Among the areas we’ll explore: The economic impact of legalized sports betting and how it affects local economies, advertising, and media rights. Why major leagues and the NCAA are partnering with betting companies and what they stand to gain from it. How betting is influencing the governance and commercial strategies of major international competitions such the Olympics and FIFA’s World Cup.

Using March Madness as a case study, Professor Winkler will discuss how sports betting has altered the tournament’s viewership patterns, bracket culture, and revenue. (Doors: $17, or $15 with a student ID. Listed time is for doors. Talk starts 30 minutes later.)

Image by Canva.