Barcelona: Personal branding for people who hate personal branding

**IMPORTANT! To participate - please register on Luma page*​
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What if the problem isn’t your experience, but the fact that people still don’t understand who you are, what you do, and why they should choose you? In a world where opportunities move through visibility, many talented people stay invisible not because they lack skills, but because they struggle to position and communicate themselves clearly.

Join us for an honest conversation about personal branding, positioning and self-marketing. Without fake “guru” energy, corporate masks, or pretending to be someone you’re not.
Hosted by Projector Global Community (by @prjctr_institute) in collaboration with Xolo this event is designed for professionals who want more career opportunities, stronger networks, better clients, and clearer communication around their expertise.

Together, we’ll unpack:
→ Why strong specialists still get overlooked
→ How to position yourself without building a fake persona
→ The difference between your job title and your actual brand
→ Why self-promotion feels uncomfortable (and how to fix it)
→ How to create content people actually remember
→ Simple systems for visibility which don’t feel overwhelming

And yes — we’ll also do a live “Roast My Profile” session, where volunteers can get direct, constructive personal brand feedback in front of the room. Slightly scary. Extremely useful. Probably iconic.

Speakers:
→ Olena Pokalchuk — marketing strategist & consultant, CMO at MWDN, ex-agency co-founder, lecturer and mentor in digital marketing.
→ Liliana Chepil — Brand strategist, marketeer & storyteller, Head of Marketing in G×Bar, Digital performance consultant in tribe47

For whom:
→ Founders & solopreneurs who need visibility and clients
→ Marketers tired of building brands while ignoring their own
→ Consultants, recruiters, designers, strategists & specialists selling expertise
→ Professionals navigating career growth or role transitions
→ Anyone who wants stronger positioning and more opportunities without becoming a “LinkedIn influencer”

Schedule:
18:15 – 19:55 | main talk
19:55 – 20:20 | live session + Q&A session: open exchange with speakers and other professionals in a relaxed settings
20:20 – 21:00 | Networking time

📅 May 21st
📍 MOB Sants, Carrer del Taquígraf Serra, 7, Les Corts, Barcelona

Nos vemos!