About us
Real AI. Real Business. Right Now.
Powered by Outlean-Hyperlytics
Welcome to Proof to Production – a community for marketers, business leaders, and AI-curious professionals who want to cut through the hype and see how AI is being applied to drive real business growth.
This isn’t about shiny tools or endless jargon. P2P is a space for practical marketing and business conversations with people who are already experimenting with AI in the real world.
What We Do
Our flagship series is AI on Tap - a relaxed, no-slides, no-jargon meetup where we share how AI is being used in marketing, customer engagement, and business growth - over great beer.
- Sydney – Hosted in partnership with Hyperlytics, specialists in data-driven marketing intelligence. Each month we gather Sydney’s marketing and business community to swap ideas, share lessons, and learn what works (and what doesn’t).
- Occasionally we host special episodes in other Australian cities to connect with new communities and perspectives.
Why We Started
AI is already reshaping marketing and growth - from campaign creation to customer insights. The real challenge isn’t whether to adopt AI, but how to use it responsibly, creatively, and effectively.
Proof to Production exists to help marketers and business leaders navigate that challenge together.
We’re proudly powered by Outlean-Hyperlytics, a single partner helping businesses scale smarter with AI-enabled sales and AI-native marketing solutions.
Come for the AI. Stay for the people.
We can’t wait to see you at the next meetup. 🍺
Upcoming events
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AI on Tap | Sydney | Episode 5
El Loco at Slip Inn, 111 Sussex St, Sydney NSW 2000, Sydney, AUAI on Tap: Real AI. Real People. Real Beer.
📍 Sydney’s monthly meetup for AI-curious marketers and business minds
Forget the hype. Let's talk AI over a drink.
Tired of AI hype and jargon? So are we.
AI on Tap is a no-pressure hangout where business minds swap stories about what’s actually working with AI - and what’s not.No slides. No hard sell. No tech-bro vibes.
Just real conversations, a bit of learning and a few cold drinks.What To Expect
Stories from the trenches
Hear from local leaders actually using AI – from streamlining operations to scaling sales. What’s working, what’s not, and what they’d do differently.Ideas you can use tomorrow
Practical stuff you can immediately try in your own business – no fluff, just value.People who get it
Like-minded professionals navigating the same AI questions and challenges. Share what you’ve tried, ask what you’re stuck on, and figure it out together.Great beer and a relaxed vibe
El Loco serves up ice-cold beers alongside bold flavours. Grab a pint and settle in for an evening of laid-back, intelligent conversation.Who's It For?
Whether you’re leading a team or just getting curious, if you want to understand AI’s real-world impact, you’re welcome here:- Business leaders trying to make sense of AI’s potential
- Managers exploring tools to improve productivity
- Founders and entrepreneurs experimenting with AI
- Knowledge workers who want to stay relevant
- Anyone interested in practical, human-first AI conversations
No technical background required - we speak human, not code.
Meet Your Hosts
Peter Evans - Founder & Automation Consultant, Fully Ninja
Sean Pereira - Co-Founder, AI on Tap | Co-CEO, Hyperlytics
Melissa Maddison - Founder & Content Director, MMC Content
Nicola Craft - Founder & Director, Crafted MarketingEvent Details
📅 When: March 12th, 5:30 PM onwards
📍 Where: El Loco at Slip Inn: 111 Sussex Street, Sydney, NSW, 2000
🍺 What to bring: Just yourself (and maybe a mate)
💰 Cost: Free - just grab your own drinks at the bar
🎯 Format: Expert panel + lightning tips + mingling + optional one-on-one chats with hostsWhy We're Doing This
We believe that businesses using AI will replace those that don’t – and the ones that thrive will be the ones that learn fast, adapt faster, and support each other along the way.AI on Tap is an initiative of Proof to Production, a community dedicated to helping business leaders share practical AI stories from the frontlines – no theory, just results.
Ready to see what AI can really do for your business?
Grab a pint and join the conversation.👋 First-timers especially welcome!
9 attendees
Past events
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