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What we’re about

Real AI. Real Business. Right Now.
Powered by Outlean | In partnership with Hyperlytics

Welcome to Proof to Production – a community for marketers, business leaders, and AI-curious professionals who want to cut through the hype and see how AI is being applied to drive real business growth.

This isn’t about shiny tools or endless jargon. P2P is a space for practical marketing and business conversations with people who are already experimenting with AI in the real world.

What We Do

Our flagship series is AI on Tap - a relaxed, no-slides, no-jargon meetup where we share how AI is being used in marketing, customer engagement, and business growth - over great beer.

  • Sydney – Hosted in partnership with Hyperlytics, specialists in data-driven marketing intelligence. Each month we gather Sydney’s marketing and business community to swap ideas, share lessons, and learn what works (and what doesn’t).
  • Occasionally we host special episodes in other Australian cities to connect with new communities and perspectives.

Why We Started

AI is already reshaping marketing and growth - from campaign creation to customer insights. The real challenge isn’t whether to adopt AI, but how to use it responsibly, creatively, and effectively.

Proof to Production exists to help marketers and business leaders navigate that challenge together.

We’re proudly powered by Outlean, with Hyperlytics as our Sydney partner, bringing their expertise in marketing intelligence to the conversation.

Stay Connected

Come for the AI. Stay for the people.
We can’t wait to see you at the next meetup. 🍺

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