This is your brain on advertising

Ever wonder why you remember one ad and scroll past a thousand others?

Join us for a fast-paced, interactive session that breaks down what actually happens in your brain the moment you encounter marketing—whether you're designing it, launching it, or just trying to understand why it worked on you.

We'll follow the journey your brain takes, moment by moment:
🧠 Attention – How your brain filters out noise and what breaks through
💡 Emotion – Why some messages feel important and others don't
⚡ Pattern breaks – The "wait, what?" moment that earns deeper processing
👥 Social shortcuts – How we look to others when we're uncertain
🎯 Memory & action – What sticks, what fades, and what drives a click

We'll look at real ads, deconstruct what worked (and what flopped), and you'll leave with a practical checklist you can apply to your own work—whether you're building a product, crafting a pitch deck, designing an experience, or just fascinated by how influence actually works.

Bring your curiosity and your favorite (or most hated) ad. Let's figure out why it landed.

ABOUT BESCY
We are Bescy (Behavioral Science + You) https://www.bescy.org/
Every month, we gather to discuss all aspects of designing for behavior change. Join us for lively discussion, networking, presentations, workshops and more!
Be sure to:

• RSVP
• Put this event on your calendar
• Invite friends!

Premier Sponsors:
LIVE NEURON LABS - [www.liveneuronlabs.com]
Large-Scale Behavior Change for Good

STATION AUSTIN:
Thank you to Station Austin for sponsoring Bescy Austin. Station Austin is the center of gravity for entrepreneurs in Texas. They bring together the best entrepreneurs in the state and connect them with their first investors, employees, mentors, and customers. To sign up for a Station Austin membership, click here.