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**The Data-Driven Brand: Using Analytics to Shape Perception** Can you use analytics to improve tacos? This being CBUSDAW, we think the answer is probably “yes”, but we’re not sure how to implement or test this theory. For our April meetup we’ve got Sara Kear, CMO of Condado Tacos, to investigate this delicious question. Sara will explore how she blends quantitative data and qualitative customer feedback to shape brand positioning and drive business decisions. We all know that marketing and analytics go way beyond attribution. Sara will show how Condado uses customer insights to inform product and pricing strategy. She’ll also highlight how Condado leverages customer feedback at scale to influence operational priorities, positioning marketing as the voice of the customer across the organization. In the last 12 years Condado has gone from one location in Columbus to 52 locations across 10 states, so we’re guessing there’s more to that growth than really good guac (though the guac probably helps). Ultimately, this talk focuses on the intersection of art and science—using data to inform creativity and build a brand that resonates with customers in a measurable way. **About Our Speaker** Sara Kear is Chief Marketing Officer at Condado Tacos, where she oversees brand, restaurant design, menu and pricing strategy, off-premise including catering, and customer data strategy. Since joining in 2021, she has helped grow the brand from 19 to 52 locations while building a data-driven marketing organization focused on loyalty and customer insights. Condado has since been named to the Inc. 5000, recognized as Breakout Retailer by Chain Store Age, and consistently ranked among FastCasual’s Top 100 Movers & Shakers. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

Join us for an in-depth workshop on Agentic AI through AWS, where we’ll explore foundational concepts, real-world use cases, key AWS services, and how to get started building your own intelligent systems. Led by AWS Solutions Architect and Dev Advocate Fabricio Flores. Hosted at Pomerene Hall 250!

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Let’s get together at the Crowne Plaza and talk deals, creative finance, problem solving, whatever you want! Hubert Bruce Hosts, COREE members share ideas and resources. Open to the public!

Greetings writers! Come down and join your fellow wordsmiths for one hour of uninterrupted writing time in the upper level of the Market District Supermarket in Upper Arlington. The main entrance of the shopping center opens onto stairs/elevator leading up to the 2nd floor cafe section where we will have a table displaying a sign with the Shut Up & Write logo. Writing is largely a solitary craft. Practicing with others in a community setting may be the thing you need to fire your own routine. We’ll meet on Wednesday evenings, starting the clock at 6:30, following a brief period of introductions. This is solid writing time and all inclusive. Any project is acceptable, be it fiction, non -fiction, work or homework assignment. All is welcome and will remain private to you. The market boasts a Starbucks, a full service bar and various affordable food options. Parking is plentiful, free Wifi is provided as well as outlets for charging your devices, though they are somewhat limited, so plan accordingly. Show up as early as you like, or stay late. This group tends to socialize some, both before and after the alloted time, but this is not mandatory to you. Feel free to come and go as you please and late arrivals are welcome. The cafe may be noisy on occasion so headphones/ earbuds are reccommended as you see fit. Please try to RSVP if possible so that we may grab enough seats for all—the venue can be busy at times. Feel free to message me privately wth any questions and/ or concerns you may have. Happy writing!

Our monthly PHP meetup. A virtual shindig courtesy of Zoom. Check back here for the details around 6:15 pm

Pay attention! We’re delaying a week for those of you who may be on Spring break and/or celebrating the holiday. Ok, no pancakes, but waffles-a-plenty. Join the local UX and Digital Design community for a casual monthly breakfast. Look for us upstairs!

http://photos2.meetupstatic.com/photos/event/2/a/9/6/600_348310902.jpeg Instructor - Crow, HPS Class fee is $30 at the door or approved exchange RSVP with Advance pay of $25 (discounted) by PayPal on the web or by contacting Enchanted Elements (614) 437-2642. Reservations made directly to Enchanted Elements will be added to the class list manually not online. Private Instruction ~ Closed to the Public ~ Initiated Members Only Please come prepared for ritual. Blessings ~ Crow

Private Group. Closed to the Public Knowing ourselves and understanding our abilities is the first step toward wielding our gifts with control and accuracy. In subsequent classes we will verify and hone our talents with activities and discussion. These are hands-on workshops and participation is expected. The goal of our series will be to develop expertise in areas of particular interest such as mediumship, channeling, divination, healing and, etc.. Our ultimate directions will be determined by class members as we evolve. I look forward to sharing and discovering with you. - Cynthia

Join us for a two mile trail hike alongside the Brookside Trail at Blendon Woods Metro Park. This trail is largely gravel and does include some hills and stairs. Hopefully we will see some wildlife while hike this scenic trail! Join us!

The Fellowship of the Star Schema: Transforming OLTP Data for Power BI One does not simply build reports on OLTP data. Join us on an epic journey from the depths of raw, normalized tables to the shining halls of a well-modeled star schema fit for Power BI greatness. We will demystify the differences between OLTP and OLAP, walk through star schema vs snowflake (and why Power BI has a clear favorite), and show you the compression differences between normalized and columnar storage that will make you never look at an OLTP model the same way again. We will cover the different types of dimensions, when to use them, and how to handle Slowly Changing Dimensions without losing your mind. You will leave knowing exactly how to identify a bad model, how to convert OLTP data into a clean star schema, and how to forge relationships that rule them all. Whether you are a data wizard, a curious hobbit, or somewhere in between, your models will never be the same.

**Our April novel is: *The Hong Kong Widow* by Kristen Loesch** **This month’s novel blends gothic atmosphere with historical fiction and chilling horror, set against the haunting backdrop of China. The book is 368 pages in print and 10 hours and 42 minutes on audiobook.** In 1950s Hong Kong, Mei is a young refugee of the Chinese Communist revolution struggling to put her past in Shanghai behind her. When she receives a shocking invitation—to take part in a competition in one of the city's most notorious haunted houses, pitting six spirit mediums against one another in a series of six séances over six nights, until a single winner emerges—she has every reason to refuse. Except that the hostess, a former Shanghainese silent film star, is none other than the wife of the man who once destroyed Mei’s entire life. It is promised the winner will receive a fortune, but there is only one prize Mei wants: revenge. Decades later, the final night of that competition has become an infamous urban legend: The police were called to the scene of a brutal massacre but found no evidence, dismissing it as a collective hallucination. Mei knows what she saw, but now someone else is convinced they know what she did. She must uncover the truth about the last night she ever spent in that house—even if the ghosts of her past are waiting for her there. . . .

* Second ever book club! April meet up. All are welcome. * The book will be Play Nice by Rachel Harrison (determined by votes from March Book Club. Let me know if you’d like a free digital copy of the book) * This event will be at the main library, meeting room 1B, the location will not be changed for this event due to the number of people attending, we will just add more chairs if needed! * Feel free to come whether or not you’ve started or finished the book ◡̈ * Small snacks will be provided. You’re welcome to bring your own snacks & drinks too! Starting in June I will try to keep future book clubs at the Dublin Library. Now that I understand their reservation system, I will be on top of it with booking that location as soon as the date is released for the month. Thanks for your understanding with the varying locations in the meantime.

Join us for our April Book Club gathering where we will come together to discuss *[Stop Me if You've Heard This One](https://www.kristenarnettwriter.com/stopmeifyouveheardthisone)* by [Kristen Arnett](https://www.kristenarnettwriter.com/about) in a safe and welcoming environment. Make new friends who share your passion for books and connect with fellow LGBTQ book enthusiasts.

AI is changing how art is made. But when does it stop being your work and start being the machine’s? This month we're going to be doing a panel with with digital image, music, and written word artists, talking about at what point, while using AI in the creation process, does the work become not the artist creation? We encourage audience participation during this event that will be moderated by Chris Slee. Whether you’re deep in the field or just getting curious, come connect with others building and exploring AI in Columbus. Sponsored by [Transform Labs](https://www.transformlabs.com/services) Sign up also accessible via [Transform Labs Luma](https://luma.com/55umjqta)

Let's bedazzle some books while we discuss our April pick: Bloodguard by Cecy Robson! Book description: One hundred years. Tens of thousands of gladiators. And today, only one will rise… Everything in the Kingdom of Arrow is a lie. Leith of Grey thought coming to this new land and volunteering to fight in the gladiator arena—vicious, bloodthirsty tournaments where only the strongest survive—would earn him enough gold to save his dying sister. He thought there was nothing left to lose. He was wrong—and they took everything. His hope. His freedom. His very humanity. All Leith has left is his battle-scarred body, fueled by rage and hardened from years of fighting for the right to live another day. Then Leith meets Maeve, an elven royal who is everything he despises. Everything he should hate. Until the alluring princess offers him the one thing he needs most: a chance to win the coveted title of Bloodguard—and his freedom. But in a kingdom built on secrets and lies, hope doesn’t come cheap. Nor will his ultimate revenge… Event: Please bring your own book, journal, bookmarks, etc to bedazzle. If you have bedazzling supplies, please bring them as well. I will supply gems, glue, and picker tools, but if you have certain colors in mind, you may want to bring your own.

This month we’ll be reading Assassin’s Apprentice by Robin Hobb. Feel free to come even if you don’t finish the book!

Love getting lost in a good book? [The Book Loft](https://www.bookloft.com/) of German Village is an iconic independent bookstore packed with hard-to-find literary treasures! This isn’t your run-of-the-mill bookstore; it’s a 32-room literary wonderland that would make even the most seasoned bibliophile’s head spin (one of the largest in the country)! **MEET**: We'll gather outside the storefront and then start browsing... **DESSERT**: We'll grab some famous macaroons to start our foodie tour. [Pistacia Vera](https://www.pistaciavera.com/) is a delicious bakery and cafe in the German Village. This charming shop is especially known for its classic macarons. **HAPPY HOUR**: Italian drinks and bites at [Cento's happy hour](https://centogermanvillage.com/menus/). **PARKING**: Street parking all around here. Check the parking time limit. The bookstore and the foodie stops are all on 3rd Street within 4 blocks on the same side of the street.