Skills Required For Enterprise SEO

This month, we have five people from the team at Cox Automotive joining us as a panel to discuss their work on Kelley Blue Book and Autotrader. The discussion will be focused on building an enterprise SEO team with a diversity of skills. Want to know the different skills required for a successful SEO team? Join us and learn how to rank in enterprise SEO.

Please RSVP with this link here: https://www.airmeet.com/e/e96df140-8ea4-11ec-b04f-03220422d595

You will learn:

• How do you get buy in from leadership to build a large SEO team?
• What makes a good SEO team?
• What it takes working as an entirely remote enterprise SEO team?

Tessa Nadik leads the SEO team at Kelley Blue Book and Autotrader for Cox Automotive in their Product Management organization. With over eight years in the SEO industry with a significant focus on eCommerce, Tessa now manages a holistic SEO strategy that provides consumers with a seamless digital retailing experience in automotive. Tessa has led large-scale projects, like full website platform migrations, technology implementations, and supporting cohesive content strategies for enterprise brands. Before KBB and Autotrader, Tessa spent several years at DICK'S Sporting Goods in the SEO Program.

Chris is an experienced SEO with over 10-years within the industry. He’s worked in spaces including eCommerce and Automotive. He is currently a Sr. Manager at Cox Automotive. He enjoys boxing, getting tattooed, mountain biking, and spending time with his family in his free time.

Melissa Fach is the Lead SEO Content Manager for Cox Automotive, overseeing editorial content planning and strategies for Kelley Blue Book and Autotrader. Melissa has been in the industry for 17 years. She has owned her own agency, worked as a consultant, and has worked in-house for several SEO tool companies like Moz, AuthorityLabs and Semrush.

Matt Grabiak is a Principal SEO Product Manager with Cox Automotive. He’s been in the SEO space for over a decade in various roles ranging from agency to in-house and small business to enterprise. He specializes in Listings pages, focusing on technical SEO issues like crawlability, indexation, and faceted navigation. He has lived in the Raleigh area for around six months and has become a regular member of the Raleigh SEO Meetup.

Ellen Edmands is a Sr. SEO Product Manager with Cox Automotive. She's been in automotive SEO for 10+ years both on the agency side and in-house, and a fully remote worker for 7+ years. She once helped musician-actor Charo find bread in a grocery store.

In 2022, we are moving ahead with and online-first events schedule. I know a lot of people would prefer in-person events, and we will return to that whenever mask mandates and pandemic precautions allow. However, we have been waiting too long to "return to normal", so we're going to stop waiting and start meeting again.

Join us on Airmeet each month to discuss SEO just like we did in the "before times". This platform gives us:

• open networking around tables
• speaker stage
• Q/A aggregation
• better user experience than Zoom or Google Meet for these events

When the world returns to normal, we will return to meeting in-person. However, we have been waiting for that since March 2020 and it's time to bring these events back.

Have a great evening with other marketers in the Triangle, join us!

The networking will be on Airmeet and you need to RSVP for an invite to join us. However, you can watch the live stream on Facebook, YouTube, and Twitter. Just follow our social channels and activate notifications so you will get a reminder when we are live. Also, you can always tweet your digital marketing questions @SEOMeetup

Since 2020, we have been meeting for SEO Social events online. These have offered an opportunity for people outside the Raleigh area to join us and learn about SEO. Whenever the Raleigh SEO Meetup returns to in-person events, we will continue to have SEO Social events online.