Making the Most of MarTech

Making the most of MarTech

Presenting a timeline view of how REA created a Centre of Excellence and why investment in people and processes is equally important as platforms.

When: Tuesday 31st October 2023 (12:00pm – 1:30pm)

Format: Webinar (1.5 hours all up – 1 hour topic share, 30 minutes panel discussion + audience QA)

Details:

Many organisations have a vision of creating sophisticated lifecycle programs and enabling personalisation at scale – investment towards this is often heavily focused on establishing the right technical foundations and picking the best shiny new platforms.

In this presentation, the REA Marketing Technology, Audience and Lifecycle Teams put forward the (possibly spicy) notion that standing up the tech is the easiest part.

Organising and upskilling your teams, fostering a culture of cross-functional collaboration and instilling best practice thinking are often the key ingredients vendors and agencies miss calling out when selling the dream.

We’ll chat through the learnings we’ve gained from the ~15+ companies we’ve met with over the last couple of years, the common pain points and how to navigate them.

By taking you through our own journey and experiences onboarding onto Braze and Tealium CDP – we’ll share our insights and practical recommendations for setting up a Centre of Excellence operational model – including why this different kind of investment is necessary, to make the most out of your MarTech.

MarTech

• We’ll share REA’s MarTech journey over the last few years - including the platforms and capability we have enabled today that’s driving business value.

People

• We’ll dive into our Centre of Excellence operational model, provide recommendations on team composition and highlight the training approaches we implement to ensure the development of critical skills.

Processes

• Find out how we’re tackling governance and the beast that is initiative prioritisation – what makes cross-functional team collaboration possible and the need to continually advocate for business transformation.

REA speakers:

• Haydn Ellis – Head of Audience & Personalisation
• Suzie Scicluna – Head of Lifecycle & Engagement
• Jane Yuen – Head of Marketing Automation
• Pamela Matsumoto – Marketing Automation Lead
• Beth Loder – Marketing Technology Lead

Special guest:

• Juan Mendoza of The Martech Weekly hosting a panel discussion

The Martech Weekly is founded and owned by Juan Mendoza, a former senior marketing technology strategist working with blue-chip firms such as Nike, Vanguard, and Qantas Group.

Juan has been working on supplying vital insights into the martech industry since 2020, as an industry analyst, international keynote speaker, and the author of The Martech Weekly to help senior leaders work out exactly how the Martech industry is changing and why.