Alicja Glowicka - How Falling Out of Love with Marketing Led Me to User Research

Talk overview

The talk will tell a story of how Alicja fell out of love with marketing and retrained into user research. It will explore the similarities and differences between user research and market research, as well as examples of how to employ both disciplines.

About Alicja

Alicja is a user researcher with a background spanning the healthcare and government sectors, as well as close to a decade of experience in brand management at Beiersdorf and Unilever. This diverse experience allowed her to support organisations when bridging the gap between user needs and business objectives.

You can follow Alicja on Twitter @alicjaglowicka

Talk details

Please note that this is an online event hosted on Zoom. We expect the event to last for about 60 minutes. There will be a Q&A session at the end. This talk might be recorded. If you have any questions about the event, please let us know. You can also follow us on Twitter @uxredgate.

Agenda

• Welcome and Introductions (5 minutes)
• The talk (25-35 minutes)
• Q&A (10 minutes)
• Closing (5 minutes)