We’ve all done it before: thrown in some dummy text into a design, figuring we’ll worry about what will actually go there later. Teams expect us to move fast, and we deliver; after all, copy doesn’t take too long to update.
But when content is an afterthought like this, a lot can go wrong. Designs tend to break after they’ve shipped, resulting in a lot of wasted time and money—not to mention extra work for everyone involved. But content isn’t always available at the start. So what’s a designer to do?
