Google Search Console: A Refresher on the Refresh

You may or may not have noticed, but Google Search Console—formerly Google Webmaster Tools—has received some dramatic upgrades.

For search engine optimization (SEO) experts, this isn't likely new, as the changes have been rolling out since January 2018. For the rest of us though, now is as good a time as any to get better acquainted with the newer Google Search Console.

WHO IS THIS EVENT FOR?

If you're a designer, developer, digital marketer, or content strategist wondering what's changed in the new Google Search Console for monitoring your site's search traffic, performance, and usability, we'd love for you to attend.

WHAT YOU'LL LEARN

* The five major changes in Google Search Console (GSC)
* Why the changes are significant
* Why GSC should be a tool used regularly in your digital marketing work

OUR SPEAKER

Hubert Sawyers is a performance-driven marketer with a sweet spot for email and ads. He enjoys cobbling together loosely-connected tools to build somewhat-automated communication systems.

At home, he helps run a household with six kids, including two set of twins. Also, he loves making pour-over coffee.

AGENDA

6:30pm to 7:00pm: Welcome and introductions
7:00pm to 7:45pm: Presentation
7:45pm to 8:00pm Q & A
8:00pm to 8:30pm: Announcements and networking
8:30pm: Time to leave

We value you, your safety, and your participation; we expect all Refresh Detroit members to follow our Code of Conduct (http://www.meetup.com/refreshdetroit/pages/Code_of_conduct/).

SPONSORS

Grand Circus (https://www.grandcircus.co/) is passionate about training people for amazing careers in tech and helping local businesses grow by hiring local tech superstars.

Our coding bootcamps serve both purposes: we give people critical skills for tech jobs while introducing them to businesses looking for talent.

PARTNERS

Metro Detroit WordPress meetup (https://www.meetup.com/metro-detroit-wordpress-meetup/) offers monthly informal, fun, and educational meetings. New users, bloggers, business owners, designers, and developers are welcome to attend events.

VENUE AND PARKING

Grand Circus is located in the Broderick Tower (http://www.brodericktower.com/), and you enter from the Woodward-facing doors.

Once inside, go to the end of the hall, and take the elevator on the right to the fourth floor. Turn left when you exit the elevator and go through the door to the common room to our meeting space.

Street parking is available on Washington Boulevard ($1/hour, credit card only or use the Park Detroit app) as well as nearby Compuware and Detroit Opera House parking structures (cash only).