Data for a product and business can be ubiquitous — the key is knowing what to look for, and how to use it.
Michael Peach, the Head of Product Marketing at Pendo, and Greg Hyer, the Marketing Communications Manager at TheeDesign, will share their insights with us on how to establish and use metrics and KPIs — and take action.
There will be food and drink provided by thoughtbot, and space provided by Pendo.
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The topics and speakers:
5 Key Measurements for Product Success – What metrics we use internally at Pendo and why
As a provider of product analytics, one of the consistent questions we get is how to make sense of the data, and what should product teams look to measure. This session will walk through the key metrics that we use internally to measure the health of our customers and success of our product. We will look at how product teams can make usage data actionable, and ways that they can gather data and calculate metrics whether using our platform or not.
Michael Peach is the Head of Product Marketing for Pendo (https://www.pendo.io/) where he leads messaging, positioning, and launch activities for Pendo’s product experience platform. Prior to joining Pendo, he was a program director at IBM where he led marketing and demand generation teams for their mobile, application integration and business process management portfolios. He has also held product management and business development roles for several small and early-stage technology companies. He has a bachelor’s degree from Santa Clara University and an MBA from the University of North Carolina.
Help Your Client Identify KPIs Based on their Business Goals
Every business has goals. Businesses that make investments in products and services expect some sort of return. For some, the problem is knowing what to measure to determine if that investment is producing a return.
Greg Hyer, Marketing Communications Manager at TheeDesign (https://www.theedesign.com/) and Co-host of the Social Selling Podcast by Linking into Sales (http://www.linkingintosales.com/), will be sharing several ways you can help your clients identify KPIs they can measure based on their business goals and objectives. He will focus on three specific business models; retail, SaaS and business services, each of which Greg has direct working experience in.
By the conclusion, you will have an understanding how to discover the business’s goals and objectives, determine the best key performance indicators, and how to use dashboard tools to bring transparency to the rest of the team.
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Parking can be found on the street and in the parking garages by the Raleigh Convention Center a few blocks away.
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Thank you to thoughtbot (https://thoughtbot.com/) for providing us food and Pendo (https://www.pendo.io/) for sharing their space!
Follow us on Twitter (https://twitter.com/trianglerefresh/) for group and community announcements.
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We're grateful to have you, and we look forward to seeing you!