By now you’ve heard the hype surrounding cryptocurrencies and blockchain, but not sure how it affects you as a designer. How does blockchain help your users? Maybe you have learned about blockchain and want to get involved, but you’re not sure where to start. What does designing for trust really mean? What is different about designing for apps that use a blockchain?
This talk will cover the challenges in designing experiences for blockchain applications and how we approach these problems using low-fidelity prototyping, design thinking methodologies, and user research. Sarah will discuss what she and her colleagues have learned—and what you need to know as a designer.
Sarah is an award-winning designer with experience spanning industries such as scientific publishing, government, journalism, and software. She is currently Product Design Director at ConsenSys, a venture production studio building decentralized applications and various developer and end-user tools for blockchain ecosystems, primarily focused on Ethereum. Previously, she led product design teams and facilitated design thinking for IBM Blockchain. Sarah cares about making the blockchain space more accessible, inclusive, and focused on solving problems for human beings—while making a design practice more efficient and transparent.
This will not be a comprehensive explanation of blockchain, so if you’re new to blockchain, check out these videos and articles: