Amendment 13 to the Privacy Protection Law – Opportunities, Risks, and Readiness

Technology does not evolve in a vacuum. Alongside AI, robotics, biotech, and quantum, regulation is a trend shaping adoption pace, user trust, and business feasibility.
Amendment 13 to Israel’s Privacy Protection Law, which came into effect this week, is a global-level reform:

• Aligns Israel with leading frameworks such as the GDPR.
• Positions Israel among standard-setting nations.
• Introduces new rules for everyone handling data – and today, that means all of us.

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### What will we cover?

• 🔹 The intersection of tech & regulation – how laws shape innovation.
• 🔹 AI & privacy – implications for AI-driven systems.
• 🔹 Business opportunities – meeting global standards as a gateway to international collaboration.
• 🔹 Cyber perspective – strengthening security and risk management.
• 🔹 Privacy as a consumer trend – user trust as a strategic asset.

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### Why is this important for trend researchers & innovation leaders?

✔️ Regulation is part of the tech trends landscape.
✔️ AI is under the regulatory spotlight.
✔️ Adequacy with the EU keeps global markets open.
✔️ Early preparation creates a competitive edge.

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### Speaker

Adv. Lior Etgar
Partner, Head of Privacy & Cyber Practice, EBN Law.
Expert in guiding technology and innovation companies through new regulatory landscapes, balancing privacy, cybersecurity, and cutting-edge development.

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### Who should attend?

• Innovation & AI leaders
• Tech trend researchers
• Entrepreneurs & product developers
• Data & cybersecurity managers
• Policymakers and community leaders