About us
About us
Everything is shifting. Your next move doesn't have to wait.
Maybe you've got a loose plan and a few AI experiments on the side. Maybe you're dipping a toe in something new but not ready to commit. Maybe you're just quietly wondering if the job you have now will still be here in five years.
Wherever you're starting from, reinvention isn't a solo project — it's an ecosystem.
This is where people with the idea and the know-how, but not enough connection, find the room they've been missing. Power in numbers, not another plan.
Climbers keep optimizing inside a structure someone else built. Architects design their own. This group is for Architects.
What We Actually Do
No solo work. Every challenge that walks in here — yours, your organization's, or something bigger — gets worked by a group, not one person alone. We deliberately mix backgrounds and skills, because the problems people bring don't hand themselves over to any one discipline. That's the whole point of the Lab.
How It Flows
Community Meetup — 1st Tuesday, lunch hour, local café. Free, open discussion, new topic each month. Come see what this actually is.
Empowerment Hour — 1st & 3rd Wednesday, lunch hour, at Fractal Workspace. Real conversation, real coaching — roadblocks and ideas surface here. Ends with a vote on what's worth building next as a team.
Build Centre — 2nd & 4th Wednesday, lunch hour, at Fractal Workspace. No ideation here — just execution on what already got voted in.
Membership Levels
Community Meetups - FREE
Drop-Ins — $20/visit — at Empowerment Hours, no commitment
Full Lab Membership — $65/month (Introductory Rate) — full access to Empowerment Hours and Build Centres, whether you're watching or building.
Also includes access to the Reinvention Lab platform, online coaching, and more. Logged contribution hours on the things we launch — internal initiatives from the Lab members or Sponsored Challenges from outside organizations — you're eligible to share in it.
Also Available
Trainings on reinvention, leadership, and navigating change. Ask in the group or reach out directly.
Led By
Matt Hawksley — Entrepreneur & Coach, CEO of Leadogo and Author of Freshly Brewed Coaching: Crafting a Bold New You
Upcoming events
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