From Digital to Physical…to Digital-Physical
Details
Ever thought about changing jobs? Think your research toolbox translates? Listen to the stories of Jes Koepfler, PhD, and Jemma Frost, two UX professionals who made the transition from working for a digital design firm to a physical product design firm. We’ll talk about how we ended up where we are and reflect on the challenges and culture shock we had when we first made the switch. We’ll share what we’ve learned about the importance of bringing together digital and physical design thinking for today’s world of interconnected devices.
TIMELINE
6:00 - 6:30 Networking
6:30 - 7:30 Talk with Q&A
7:30 - 8:00 Wrap up and more networking
OUR SPEAKERS
Jes Koepfler has more than 15 years of experience conducting and directing UX Research and Strategy with a PhD in human-computer interaction. She’s been independent, worked for a small digital firm and helped run it, survived a large-scale company acquisition, and now helps lead a growing digital group inside a physical product firm. She’s passionate about human-centered design and ensuring research is a part of the design process.
Jemma Frost is a Senior Design Researcher at Bresslergroup. She has executed user research studies for pharmaceutical, medical device, beauty, transportation, insurance, financial services and telecom clients around the world. She studied product design at Drexel University and continues to teach human-centered design courses there.
OUR SPONSOR
Special thanks to Bresslergroup for hosting and sponsoring!
Bresslergroup is an insight-driven innovation lab. Its strategists, researchers, designers, and engineers are trusted by forward-thinking leaders to solve inspiring design challenges in a constantly evolving product landscape. They drive innovation that fuels growth in categories ranging from consumer products to medical devices. With six disciplines under one roof, multidisciplinary teams work side by side through an end-to-end product development process. Based in the heart of downtown Philly, Bresslergroup partners with U.S. and international clients, and with startups to global brands. Nearly 50 years of product innovation have earned the company more than 250 patents and 100 major design awards.
From Digital to Physical…to Digital-Physical