Name: User research with kids: lessons from niche groups
Start: 2022-07-11T18:30:00+01:00
End: 2022-07-11T20:30:00+01:00

**TIMINGS, JOINING**

* [https://us06web.zoom.us/j/89446543758?pwd=bUtjdmp2bytkK3A3K0RBU1BPVGI3Zz09](https://us06web.zoom.us/j/89446543758?pwd=bUtjdmp2bytkK3A3K0RBU1BPVGI3Zz09)
* Passcode: 065893
* 6.30pm to 8.00pm British Summer Time (BST)
* [check your time zone](https://www.timeanddate.com/worldclock/converter.html?iso=20220711T173000&p1=224&p2=179&p3=136&p4=69&p5=676)

Talks are 20 mins, with 5 mins for questions, followed by a panel discussion with questions curated from you, our attendees.

Join us for the first of a two-part summer event focussing on research with niche groups. This event will focus on kids. Our September event will look at research on older populations.

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As user researchers, we venture into the worlds of our participants. Contexts where there are different norms, values and goals. Places where people behave and interact differently from us. And research with kids is no exception.

In this event, you will learn from speakers' experiences about doing research with highly diverse participants and their contexts and the specifics of working with/for children.

Join us to learn about:

* effective research practice with kids,
* adapting and adjusting research for diverse participants,
* practical and tangible takeaways for user research with any demographic.

**TALKS, SPEAKERS**
**[Thomas Visby Snitker](https://dk.linkedin.com/in/thomasvisbysnitker)**, Senior Research Manager at The [LEGO](https://www.lego.com/en-gb/aboutus/lego-group/) Agency
Twitter: [@tSnitker](https://twitter.com/tsnitker) ([@LEGO_Group](https://twitter.com/LEGO_Group))

***More extremes in research***
As if research with humans wasn't tricky already, research with young humans comes with significant challenges (and delights, too).

At LEGO, we run research with children in various cultures around the world, which adds an extra layer of concern. And extremes. Sometimes we learn the most in the extreme. (And sometimes we fail.)

I will give a few examples from my work and my recent book to get you thinking about the potential benefits of adding more extremes to research.

***About Thomas***
Thomas helps LEGO projects of a great variety involve their audiences as much and as diversely as possible. He works to unify project timelines, research bias and business outcomes as he works with a very discerning global audience between the age of 6 and 12.

Check out '[User Research with Kids: How to Effectively Conduct Research with Participants Aged 3-16](https://link.springer.com/book/10.1007/978-1-4842-7071-4)' — Thomas' new book.

***The practicalities and pitfalls of researching with children***
**[Frances Brown](https://uk.linkedin.com/in/frances-brown-b5922356)**, CEO at [Nightingale Research](https://nightingaledesignresearch.com/)
Twitter: [@NGaleDesignRes](https://twitter.com/NGaleDesignRes)

Carrying out research with children requires quick thinking and adaptability. What works for a ten-year-old might fail hopelessly for a six-year-old. In this talk, Frances will discuss the things to consider when designing research for young participants, and she will describe how working with children shaped and guided her approach to engaging with research participants of all ages.

***About Frances***
Before becoming a design researcher, Frances worked in development psychology, carrying out research with children with autism, specific language impairment, dyslexia and down syndrome. She also trained as a primary teacher.

Since 2016 she has run Nightingale Design Research, a small consultancy in Nottingham. She has carried out research for a wide range of clients, including LEGO, NHS England and NHSX, the Department for Education, The Pensions Regulator, Balliol College Oxford and several Innovate UK-funded startups.

**SPONSORS**
Our 'for practitioners, by practitioners' user research events, are enabled by:

* [Zebra People](https://zebrapeople.com/) recruitment
* [User Experience Professionals' Association (UK)](https://uxpa-uk.org/)

**ORGANISERS**
Connect with us to speak, suggest a topic or to feedback:

* [Anja Maerz](https://www.linkedin.com/in/anjamaerz/) (Principal User Researcher at Babylon)
* [Swetha Sethu-Jones](https://www.linkedin.com/in/swethasethu-jones/) (Global Team Lead Customer Research at Just Eat Takeaway)
* [Rik Williams](https://www.linkedin.com/in/rikwilliams/) (Content Strategist at Government Digital Service (GDS))

Rik Williams

Anja Maerz

Swetha Sethu-Jones

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