🥪 How to Build a Sandwich Franchise: Lessons from a Single-Format Success

Featuring a real-world case study
What does it take to turn a single sandwich concept into a long-term business?
This session is focused on the process of building a focused, format-driven franchise—where everything revolves around a single core product: the sandwich. We'll explore what makes sandwiches uniquely suited for fast casual models, how operators are simplifying menus without losing identity, and what it takes to turn that focus into a replicable system.
We’ll examine a real case study from Tortas La Hechizera, a Texas-based concept that built an entire franchise model around one format: the Mexican torta. You'll see how it was structured, scaled, and maintained for over 30 years—without drifting from its core identity.