The retail industry hasn't changed much in the past couple of centuries. But in the recent years, with eCommerce on the rise and, customers increasing expectations for a hyper-personalized shopping experience, this industry presents a true opportunity for innovation.
Based in the center of Tel-Aviv, Re:Tech is an innovation hub for retail & eCommerce related technologies. We work with some of the largest multinational corporate companies and connect them with disruptive tech solutions coming from Israel.
Join us to network, discover the next generation of cutting-edge technology from Israeli startups, meet with Multinational Brands, Retailers & Investors.
Got an idea? Want to suggest a meetup or become a speaker? Reach out to Arianna Ahronson at firstname.lastname@example.org (email@example.com)
Join us for a unique workshop with Roy Ben Dor Cohen, the Founder of ‘Q Behavioral Thinking’ and a Senior Innovation Facilitator at SIT, to learn how to design your product / service's environment systematically by applying tools from Choice Architecture.
-> What is Choice Architecture?
Choice architecture is the design of different ways to which choices can be created and presented to users, and the impact of that presentation on user decision-making.
The Choice Architecture toolbox, which was developed in the last decade (ever since the book “Nudge” was published by the Nobel prize laureate Richard Thaler and Cass Sunstein) helps you:
Predict behavior | Design an intuitive environment | Influence decision making
17:00-18:00 - overview of the practical side of Choice Architecture + case studies (customer churn, conversion rates enhancement, customer experience in technical process)
10 min break
18:10-19:00 - practical exercise
The workshop will be led by Roy Bendor Cohen, the Founder of ‘Q Behavioral Thinking’ and a Senior Innovation Facilitator at SIT. Among his clients in SIT are AHAVA, Bayer, Biosense Webster (Johnson & Johnson), HP Indigo, Bank Leumi, Medinol, Mondelez, Nike and Playtika.
* The event will be held in Hebrew
The workshop is free of charge, but RSVP is required
For more info, contact: [masked]