One night is not enough, so we will continue the discussion from last week's meetup.
Marketing is not a abstract artform that requires a self proclaimed social marketing guru to figure out. It's also not a separate process that can be done independently of product development. We'll cover the basics of Steve Blank's Four Steps to the Epiphany (http://www.amazon.com/Four-Steps-Epiphany-Steven-Blank/dp/0976470705/ref=sr_1_1?ie=UTF8&s=books&qid=1288750862&sr=8-1) and discuss how to integrate marketing as early as possible into your development process to avoid early pitfalls.
As much as possible, we'll avoid an abstract lecture and work with real examples, so bring questions, prototypes, and assumptions you have about your target market.
This event is sponsored by www.rorguru.com
presented by Tristan Kromer
Co-founder startupSQUARE.com (http://startupSQUARE.com/)
Tristan's done 15 years of marketing, product development, business development, and occasionally software development in IT security, music, real estate, and now web startups. He's lived in the US, Vietnam, Germany, Taiwan, and Switzerland. He has an MBA in international management and marketing and a BA in Philosophy, neither of which prepared him to work in a real startup.
He'll tell you his career suffers from ADD.