The Rules of Engagement: Creative Strategy & Newsletters

Join us for an evening of digital marketing chitchat, pizza and drinks.

We'll have a couple of talks, as well as time at the beginning for pizza, soft drinks, chatting & networking. Plus the usual favourites Latest News, Social Sin Bin, Stuff We Like and The Tools of Engagement.

Diversifying your creative strategy

What does Meta's Andromeda update mean? Meta's advertising algorithm now demands a huge amount of highly diverse Ad creative. In this short talk, the team at Bind Media will explain why this "creative diversity" is now essential for advertising performance, how AI is being used to drive it and how an understanding of behavioural science can help you achieve​ it.

The power of a human-first newsletter
Anna-Louise Mead shares her top tips for creating a more engaging newsletters for your subscribers.

Timings
Arrive from 6pm for drinks, pizza and chitchat. Talks will start at 6:30pm and end at 7:30pm.

Anna-Louise Mead shares her top tips for creating