Conversion Rate Optimization (CRO)-building a culture of testing for e-commerce

Jason Keough, Director of Consulting Services at Fusion will provide us an introduction to the importance of conversion optimization to any e-commerce business and insights into best practices and tips on how to create a culture of testing in your organization.

About Jason:
Jason is a responsible for leading and managing the consulting engagements for the Fusion Agency. He is also a CUA (Certified Usability Analyst) and has over 10 years’ experience leading teams that deliver results for Fusion partners. He is passionate about optimization, testing, and making data-driven decisions. Jason holds a Bachelor’s degree in Business from the Belmont University and has over 20 years’ experience in e-commerce strategy and web development and design.

This months meetup is sponsored by Hays, our trusted partner. They will be providing food and beverage as well networking opportunities.

Come out and join us for a great evening!